CANDACE BARNES

Team moved from Keller Williams Realty to Dave Perry-Miller Real Estate October 2018.

Planned and executed our move from Keller Williams Realty by outlining a systematic approach orchestrating the move. Coordinated with general contractor and IT support to build out our new office before moving. Mapped out a systematic approach to announce our move to DFW using social media, print and contacting our existing clients.

Oversee and direct daily company management and administrative processes and procedures. Strategically map-out, plan and manage projects. Analyze and maintain operational data. Develop improved business functionality that increases profits. 

Coordinated all classes, open houses, client appreciation and community events. Contacted and arranged for vendors to participate and offset cost of events. Generated community involvement to raise money and awareness for non-profits. Arranged for all the minute details from photography, catering, staffing, raffles, photo booths, commercials, advertisement, signage, social media advertisement and more.

Onboarded and trained new employees and agents. Train team in policies and procedures and supervise their daily work. Set goals for team and monitor their progress. Conduct frequent performance reviews. Ensure compliance with best business practices throughout organization. Assured staff and agents were paid on a timely manner. Create and update a business operations manual and all job descriptions to include drafting employment contracts for any future hires. 

Implement improved operational measures and policies that promotes efficiency. Create and manage all systems for sellers, buyers, client database management, lead generation tracking, lead follow-up and all office administration. Hold agents accountable for conducting all agreed upon lead generation activities. Created spreadsheets to track teams sales and GCI for each year. Contribute to innovation of new products. Track and maintain budgets of operational costs. 

Track and coordinate all inbound leads from websites, social media and other online sources. Created spreadsheet to assess monies spent and the ROI of each marketing piece and company. Assessed if the marketing was adding value to the team. Design and drive a comprehensive demand generation strategy integrating and leveraging tactics and tools including search engine marketing, email, events and social media. 

Assess current lead funnel definition and create data-driven, actionable plans to advance sophistication through better understanding of buying cycle stages and nurturing campaign goals. Create strategy to advance use of the CRM and fully implement automation and nurturing campaigns. Implement testing strategies to analyze and enhance the demand creation process, including response and conversion rates and multivariate testing. Track and analyze marketing performance and continually implement optimizations for increased growth. Provide day-to-day management and accountability for all email marketing, social media marketing and other promotional programs.

Developed multiple websites from concept to completion. Analyzed site navigation, organization and usability. Continuously updating and adding material to the website. Implemented a short term and long term customer service follow up system. Manage and update agent websites, blogs and online listings. Evaluating and developing our marketing strategy and marketing plan. Planning, directing, and coordinating marketing efforts. Communicating the marketing plan. 

Researching demand for our products and services. Competitor research. Identifying potential customers. Developing promotions with advertising managers. Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Building brand awareness and positioning. Supporting sales and lead generation efforts. Organizing company conferences, trade shows, and major events. Overseeing social media marketing strategy and content marketing.

Input all listing information into MLS and marketing websites and update as needed. Oversee all aspects of sellers transactions from initial contact to executed purchase agreement. Prepare all listing materials: pre-listing presentation, Listing Agreement, sellers’ disclosures, comparative market analysis, pull online property profile, research old multiple listing service (MLS) listings and etc. Consult and coordinate with sellers all property photos, staging, repairs, cleaning, signage, lockbox, access requirements & marketing activities. 

Obtain all necessary signatures on listing agreement, disclosures and other necessary documentation. Coordinate showings & obtain feedback. Provide proactive weekly feedback to sellers regarding all showings and marketing activities. Coordinate all public open houses and broker open houses. Input all listing information into MLS and marketing websites and update as needed. Submit all necessary documentation to office broker for file compliance. Input all necessary information into client database and transaction management systems.

Make sure that all signatures and initials required are present on the contract and addenda. Open file with the escrow or title company. Send copies of the contract to the other agent, buyer, seller and lender. Create a summary sheet that has all the contact information of parties, as well as the property address and photo. Make a web-based transaction management file for clients and agents with secure access so that they can keep track of the transaction. 

Send emails on a weekly basis that summarize the transaction’s status. Make sure that everyone involved is provided with the necessary paperwork. Request an estimated closing disclosure to review. Send reminders to remove lock box, get seller’s forwarding address and change status in MLS to “sold” at closing (if an agent represents a seller). Follow up with the escrow or title company on closing day. 

Identified a market need in the real estate industry and founded a company that collaborated between printing companies and Realtors. These needs were successfully met for Realtors business growth. Worked with clients to determine needs, negotiate contract and outsource project to appropriate printing facility based on requirements. Designed marketing materials such as promotional items and other various marketing pieces. Grew business from start up to more than $200,000 in 2 years. Provided services to companies in the Houston metropolitan area and surrounding areas to a wide range of small and medium businesses as clients. 

Coordinated open houses to include presenting house to potential buyers, network with other Realtors and created advertisement. Provided customer care to buyers and sellers. Created presentations for buyers and sellers. Orchestrated and planned appointments and special events. Increased office sales in 2004 to 30 percent. Established and led classes to direct Realtors in personal marketing strategy.

Compiled information for the Houston Chronicle, Houston Business Journal and Properties Magazine. Created ads which included modifying verbiage, scanning negatives and positive photos, floor plans, color correction, typesetting and kerning. Participated in company activities at Junior League. Billing for the Houston Chronicle and the Houston Business Journal. Created flyers and other marketing materials for Realtors. Received confidential information for high-end clientele. Providing superior customer service. 

An energetic position that required attention to detail and the ability to meet the demands of 200 Realtors. Scheduled all the showings for the agents in the office. Assisted with promotion of listings and open houses. Trained agents on new technologies. Managed company events which included organizing the event, marketing the event and setting up the event.